YouTube Thumbnail Design for Conversations with Loulou Podcast Episode 87 with Chris Rogers
- Posted 7 months ago
- Remote
Job description
The scope is to create 3 stunning (A/B/C) attention-grabbing youtube thumbnails for the upcoming episode of "Conversations with Loulou" podcast. The goal for this project is to test multiple copy options, and identify audience preference. This is a complete brief with all the info and requirements. Please read carefully!
Background: Started 5 years ago, Conversations with Loulou is in the top 10 Business&Entrepreneurship Podcast in the Middle East. This one to one conversation features some of the most prominent entrepreneurs, company builders, investment executives and ecosystem players in the MENA region. The style of the interview is conversational and personal, making the guest relatable to the wide audience. To fully understand what the show is about, please take the time to go through this deck.
A/B Test results for Episode 86:We did an A/B test for the Youtube Thumbnail on Episode 86 with Maha Gaber, with the following results (see attached screenshot)
In clonclusion, using a layout with 2 people is the most preffered.
Next optimization: Let's test which copy templates resonate more with our audience. This will be the scope of this project.
About Episode 87:
What It Takes to Win Big (in MENA): Insights from a $35B Founder and Global Investor
Chris Rogers is a global entrepreneur who co-founded Nextel Communications, a wireless connectivity company, in 1987 and sold it for $35B in 2005. In the early 2000s, Chris came to Saudi Arabia to launch Nextel as a joint venture with Saudi Telecom. His deep connection to the region brought him back as an investor in Careem, Kitopi, and several other startups.In this episode, Chris shares what it takes to build and lead billion-dollar businesses, his perspective on Sovereign Wealth Fund initiatives shaping the MENA startup ecosystem, the challenges Venture Capital firms face in the region, and what it truly means to exit successfully.Chris also offers timeless lessons on resilience, attracting global investors, and balancing ambition with wellness. Whether you’re a founder, VC, or someone with big dreams, this episode is packed with insights to help you scale your next big thing.
ASSETS:You can find Screenshots of people in CWL Design / E87-STILLSWe have 3 types of copy we want to test, one for each thumbnail:
Background: Started 5 years ago, Conversations with Loulou is in the top 10 Business&Entrepreneurship Podcast in the Middle East. This one to one conversation features some of the most prominent entrepreneurs, company builders, investment executives and ecosystem players in the MENA region. The style of the interview is conversational and personal, making the guest relatable to the wide audience. To fully understand what the show is about, please take the time to go through this deck.
A/B Test results for Episode 86:We did an A/B test for the Youtube Thumbnail on Episode 86 with Maha Gaber, with the following results (see attached screenshot)
- Thumbnail A did 56%
- Thumbnail B did 44%
In clonclusion, using a layout with 2 people is the most preffered.
Next optimization: Let's test which copy templates resonate more with our audience. This will be the scope of this project.
About Episode 87:
What It Takes to Win Big (in MENA): Insights from a $35B Founder and Global Investor
Chris Rogers is a global entrepreneur who co-founded Nextel Communications, a wireless connectivity company, in 1987 and sold it for $35B in 2005. In the early 2000s, Chris came to Saudi Arabia to launch Nextel as a joint venture with Saudi Telecom. His deep connection to the region brought him back as an investor in Careem, Kitopi, and several other startups.In this episode, Chris shares what it takes to build and lead billion-dollar businesses, his perspective on Sovereign Wealth Fund initiatives shaping the MENA startup ecosystem, the challenges Venture Capital firms face in the region, and what it truly means to exit successfully.Chris also offers timeless lessons on resilience, attracting global investors, and balancing ambition with wellness. Whether you’re a founder, VC, or someone with big dreams, this episode is packed with insights to help you scale your next big thing.
ASSETS:You can find Screenshots of people in CWL Design / E87-STILLSWe have 3 types of copy we want to test, one for each thumbnail:
- Selling a $35B Business: What I Learned
- The one question every founder should ask a VC
- This question could save your startup
Skills required
Attachments available to download
Download project helping material provided by “Bogdan Alexandru Zoicas”
Download files